Since its establishment in 1993, geoVue has operated with one important purpose: provide cutting-edge location intelligence solutions. Over the course of its history, geoVue has undergone constant innovation and growth, developing professional relationships with more than 150 national companies who appreciate geoVue's unique ability to combine accurate market planning and forecasting with trade area expertise, delivered through superior, easy-to-use solutions.

A generation ahead

Today, geoVue is the only 3rd generation provider of location intelligence solutions. In the last half of the 20th century, chain operators relied on 1st generation location planning - best described as placing pushpins in a map. With computerization, location planning became slightly more sophisticated when spreadsheets became the tool of choice for analzying and distributing location information. This, along with simple analog methods of sales assessment, provided rough, labor-intensive assessments of store networks and sales estimates.

At the end of the 20th century, 2nd generation systems were adopted by leading companies to reduce the uncertainty in location planning and provide better visualization of markets and trade areas. 2nd generation solutions are commonly used today, consisting of specialized in-house real estate analysts using PC software to analyze current customers, prospective customers, competitive stores and other data. The results are then plotted using mapping software. Generation II allows for the formation of a general trade area and a more detailed set of variables for analog models. But the current demands of chain store enterprises require more precise answers and greater efficiency for faster, better location decisions.

geoVue's 3rd generation location intelligence solutiosn blend art, expertise and the science of predictive analytics, mathematical simulation, and the most sophisticated analog models available to answer the most essential questions for chain store enterprises regarding location planning.

geoVue provides decision-makers with fast, accurate information used to prioritize capital allocation, optimize markets, and localize store offerings. It's the only solution that integrates these capabilities into one easy-to-use system that can be tailored to every role within an organization. No other solution uses data and modeling across disciplines within an organization to provide a single version of the truth.

Until now, the business world has never been provided with innovative tools quite like those offered by geoVue. As they continue to provide the most effective location intelligence on the market, they are ensuring a bright future for their clients.