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 solutions: iPLAN
market optimization & planning
geoVue’s next generation market planning and optimization solution brings a unparalleled level of speed, accuracy and flexibility to store network optimization. This powerful, yet simple to use, software system dramatically improves a chain operator’s return on invested capital by improving both the speed and the quality of store location decisions.
 iPLAN features & functionality:
Superior Methodology
- iPLAN considers the market as a holistic network, not just a group of sites
- Simulates the flow of customers to stores along the road network for increased precision and accuracy
Web-based Platform
- Lower cost of deployment and maintenance
- Single version of the truth
- No required client install
- Share assumptions across multiple users
Role-based Access
- The right tool for the right user for the right job
- Limit functionality by user/role
- Increase accessibility to field personnel
Performance
- Compute point-to-point drive time distances in seconds and minutes for millions of origins (customers) and destinations (stores)
Flexibility
- Models: calibrate assumptions for different store concepts
- Locations: dynamically manage changes to the business landscape
- Scenarios: compare/save different network configurations and strategies
Enhanced Reporting
- SQL Server reports with charts, graphs, tables
- Export directly to PDF and Excel
Interoperability
- Download market plans into ESRI Shape Files and Google Earth
"geoVue's robust analytics and easy-to-use business tools enable our development team to create market plans that account for both existing locations and our growth potential." - Papa Murphy's
"Our goal is to get over 1,000 stores opened per year, and we couldn't do it without these [geoVue's] tools." - Dunkin' Brands
"geoVue improves our field information and speed to market by providing access to data through the [iSITE] online system." - Meineke Car Care Centers
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