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 solutions: iPREDICT
site screening & sales forecasting
geoVue’s volume estimation and trade area rating system delivers a streamlined and automated way for clients to assess the viability of potential locations in a matter of minutes. Built on geoVue’s robust modeling methodology, the software is designed to deliver fast, consistent and reliable answers and insights. iPREDICT is a superior choice for trade area rating and volume estimation:
 iPREDICT features & functionality:
Trade Area Calculator
- Rather than guess what size ring and drive time to use, iPREDICT estimates the size of a potential locations trade area based on the urbanicity of the neighborhood and the attractiveness/uniqueness of a client’s store concept
Hand Drawn Trade Area Support
- For added flexibility, site selectors can profile trade areas that they define, using their local market knowledge and experience to capture the unique factors of a given site
Market Share Based Trade Areas
- In addition to estimating the size and shape of a trade area, iPREDICT will measure the site’s expected penetration for each of the neighborhoods inside the trade area based on proximity to both the site and the competition
Trade Area Rating Report
- Quickly summarize the salient factors for a given site’s expected trade area to assess both the demand potential and competitive intensity of the surrounding area
Volume Estimation Report
- geoVue’s unique combination of both regression and gravity modeling techniques identify the location factors that best explain the variation in sales. These models are tailored to each client’s store concept and can also vary across regions and trade area types (e.g. suburban, urban, rural, etc.)
Analog Store Report
- iPREDICT identifies the existing locations that most closely resemble a proposed site based on both trade area and site characteristics
Simple To Use
- Step 1: Plot a site (or select a group of existing sites)
- Step 2: Enter site characteristics (e.g. square footage, brand, etc.)
- Step 3: Submit your order
- Step 4: Review your presentation quality site assessment in minutes
"geoVue's robust analytics and easy-to-use business tools enable our development team to create market plans that account for both existing locations and our growth potential." - Papa Murphy's
"Our goal is to get over 1,000 stores opened per year, and we couldn't do it without these [geoVue's] tools." - Dunkin' Brands
"geoVue improves our field information and speed to market by providing access to data through the [iSITE] online system." - Meineke Car Care Centers
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