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solutions: market planning & optimization
 How many stores should be in this market, and where?
Optimize your store network by placing the right number of stores in any given market. Consider the impact of adding new stores or closing existing ones; analyze the expected trade area of existing and proposed stores, and find opportunities to relocate or remodel when possible.
Successful market planning beings with these key questions:
- How many units will this market support?
- Where are the trade areas to look for real estate, prioritized by sales potential?
- How will changes in the store network affect existing units?
 Proper market planning and forethought will reap endless benefits for your organization, and your bottom line. Especially in a challenging economic climate, it becomes even more critical to invest your limited resources wisely, and where they are likely to pay off. Reduce your risk with informed decisions.
- Increase the profitability of your stores by optimizing the number and layout of units so that they are closest to the best customers, and minimize cannibalization
- Increase the efficiency of real estate acquisition, relocation, and store closings by simulating market alternatives before making decisions
- Accurately assess the impact of store opening and closing decisions to maximize the return on your real estate investments
"geoVue's robust analytics and easy-to-use business tools enable our development team to create market plans that account for both existing locations and our growth potential." - Papa Murphy's
"Our goal is to get over 1,000 stores opened per year, and we couldn't do it without these [geoVue's] tools." - Dunkin' Brands
"geoVue improves our field information and speed to market by providing access to data through the [iSITE] online system." - Meineke Car Care Centers
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