SOLUTIONS

Market Planning

In today’s competitive business environment, chain facility operators need to adopt a modern approach to planning store networks. Success depends on proactively developing market plans that target the right number of stores in the right locations, not reacting simply to what is currently available. This requires both a new decision making framework and robust analytical methods.

Market Planning Goals

Determine the number of locations a market can support Identify the optimal expansion opportunities in a market Assess existing stores to spot over & under performers Consider the effects of competitive market moves

 

 

 

 

 

 

geoVue’s industry leading market optimization solution guides the process of assessing the market landscape, determining the optimal number of locations that a given market can support, and identifying the ideal position of each site to maximize the potential of the entire store network.

geoVue Market Planning Capabilities

Market Potential	Identify under and over-performing locations
Market Capacity	Estimate how many locations a market can support
Market Opportunity	Find the next, best opportunities in a market
Ideal Market Layout	Assess current market position and identify under and over penetrated submarkets
Market Comparison	Measure the impact of new store openings, relocations, remodels, closures, and competitive acquisitions

Site Selection

Once the market plan is in place, it is time to execute. Finding enough suitable and available locations that support the overall market plan, before a competitor does, is not a trivial task. Enlightened retailers recognize this challenge and seek to empower their field real estate team with the tools and insight it needs to consistently meet the development targets of the organization.

Site Selection Goals

Open better locations faster Focus on the most promising opportunities in a market Manage risk and uncertainty Complement the experience and judgment of the real estate team

 

 

 

 

 

geoVue delivers a set of insightful and actionable site maps and reports that have been tailored to each client’s business needs. Experienced store development teams leverage this information to quickly identify promising opportunities, eliminated sites with limited potential, estimate potential store volumes and compare proposed sites to sister stores with similar trade area profiles. The result is higher productivity, faster time to market, more successful locations and fewer mistakes.

geoVue Site Selection Capabilities

 

Volume Estimation	A compilation of maps and reports that highlight the critical information about a potential site in a consistent and comparable manner
Trade Area Calculator	Estimate the size and shape of a proposed store’s trade area based on urbanicity and competitive intensity
Trade Area Rating	Score potential locations based on the quality and composition of the expected trade area
Volume Estimation	Forecast future performance of potential locations based on both site and trade area factors that drive average store performance
Analog Comparison	Identify the set of existing locations that most closely resemble the proposed location